Welcome to the 133 new subscribers joined this week.

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Pro subscribers community launched recently and a closed beta invite was sent to a few Pro subscribers. We have close to 200 people joined in the community. I will be sending more invites for another bunch of Pro subscribers every week.

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This is the first time for an ecosystem like this to exist where you can both find an idea to work on and a community to support and build with.

One of our community members is building SheetWorth Product
Another one building EnhanceMeet
Another Pro subscriber building Jelytics - Analytics Product
Another Pro subscriber launched a newsletter

There are many other people experimenting on a lot of stuff by being part of this community.

Unlock the Pro version (for full content access to 800+ profitable ideas across 77+niches and community access)

No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.

This post will cover one SAAS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.

We are in a time where people are paying for quality research and quality content. We are not talking about the Survey/Research tools but we are talking about the platforms for Survey/Research. Let’s see some Micro SaaS startups in this space.

PeopleFish: Market Research for Startups Survey real consumers with PeopleFish. Get the feedback you need to launch amazing products & services.

UnbundlingReddit: Receive monthly hand-crafted reports on a given subreddit. Discover how they talk, what they do, & what they want.

GummySearch: GummySearch helps you leverage online communities on Reddit to ideate, validate, and find customers for your business quickly.

MarketResearchForStartups: The market research toolkit for data-driven innovators. Survey real consumers. Get the feedback you need to launch amazing products and services.

SurveySays: Get same-day feedback from your target audience SurveySays is an answers platform that gives you the feedback you need to launch amazing products & services.

NbriiMarketResearch: Market Research Surveys identify the current and forecasted characteristics and demographics of an area or industry in which a product or service may be offered.

Conjointly: A powerful end-to-end solution for insights teams who need fast and reliable market research.

Zappi: Zappi is the ad and innovation testing platform built by brands for brands. Zappi’s online technology gives you easy access to better research methodologies so you can test more, learn more, and ultimately make better decisions.

FlexMr: FlixMr’s mission is to empower research, product, and marketing teams. It helps clients to act decisively, stay close to customers and embed agile insight at the heart of every decision. The estimated annual revenue is $4M/year.

Aytm: Some of the best things about AYTM include targeting capabilities, delivery deadline guarantee, and access to over 60,000,000 respondents around the world. Aytm offers real-time quotes to get you started the instant you're ready. The estimated revenue is $10M/year.

FuelCycle: Connecting brands with their customers, prospects, and users to uncover real-world actionable intelligence. Estimated revenue is $24M/year.

Voxco: Trusted by the Top 50 Market Research firms & Global Brands in 40+ countries. Estimated revenue is $11M/year.

Confirmit: Researchers all over the globe choose Confirmit's technology to support unique and sophisticated research projects, such as market segmentation, brand trackers, ad/product testing, loyalty/advocacy analysis, customer and employee experience programs. Estimated revenue is $100M/year.

GLGInsights: GLG Surveys assembles target populations, while GLG Qualitative convenes focus groups, workshops, and discussion panels. GLG Integrated Insights offers market assessments, competitive analyses, and voice-of-customer studies. Estimated revenue is $100M/year.

Cint: Cint accelerates your digital insights gathering. The industry-standard technology for automated insights gathering that transforms the way you run digital survey-based research. Estimated revenue is $40M/year.

Pulse: Pulse helps you identify your goals for the survey and write strategic questions. The final report includes narratives explaining research methods used, the population being studied, and graphs to help better analyze the data collected. Estimated revenue is $1M/year.

🔒 👉 [In Pro access only] See who made $50K in Life Time Deals and other sales with Reddit research platform.
🔒 👉 [In Pro access only] See who got profitable with ad-hoc reports for various subreddits.
🔒 👉 [In Pro access only] See who made $1.6M in 6 years averaging at $25K MRR with market research platform
🔒 👉 [In Pro access only] See who has an estimated annual revenue is $4M/year with research and insights platform .
🔒 👉 [In Pro access only] See who has an estimated revenue of $30M/year with advertising and testing platforms for brands.
🔒 👉 [In Pro access only] See who started in 2016 and profitable company with 10 employees by building end-to-end solutions for insights/market research

Negative Nancy says - “I don’t think I need a survey that goes to 300 people. My gut feeling is always correct”

Me -Businesses don’t run on gut feeling. They run on data. That is the reason companies pay a lot of money to understand users’ perceptions towards something. That is one of the reasons you see those ‘Survey Ads’ on Youtube where companies pay a lot to understand people's perception/knowledge on something. Research is not always surveying 300 people. Companies are doing ‘Market Research’ by surveying thousands of people.

Negative Nancy says - “But Research platforms can fake the results and reports without actually running the survey across the requested audience segments”

Me - That is not always the case. Check for earlier reports, talk to the founder on how the survey will be executed. Get details about how they would reach the targeted audience (this would be mostly via ads on various platforms). But yes, validate and proceed.

Deep-dive & Some niches

People need research. Startups need research. Research and surveys are major points from Enterprises to Startups and help channelize efforts. That is one of the reasons you see those ‘Survey Ads’ on Youtube where companies pay a lot to understand people's perception/knowledge on something. The survey could be anything - “Have you heard of Brand XYZ in last 6 months?”, “Have you come across an Ad for XYZ in last 3 months”, “What do you think is the best brand for Ecommerce” etc. Some companies facilitate this process to run surveys, compile research reports for companies and high-worth individuals.

There are many types of research reports. As per Conjointly, below are a few types of market research reports.

Pricing research: Measure the impact of price changes on the demand of a product and determine the optimal price for your new products.
Claims and messages testing: Product claims communicate why consumers should choose your product and why it stands out in a world of fierce competition.
Feature selection: Identify which product features are most important to consumers, and test to see which have the greatest potential
Range optimization: Find optimal levels for specific products in your portfolio and perform optimizations of specific features.
Subscription models, It’s crucial to understand your audiences, study their relationships with brands, and invest wisely to optimize conversion.
Usage and Attitude Understand the market, identify trends, and find potential opportunities with a Usage and Attitude study and Segmentation.

It is not that you always need to run survey’s but sometimes it could be doing all the research by yourself (as a service) & submitting a report. For example, UnbundlingReddit unbundles subreddits and sends ad-hoc reports.