Issue#33: Building $1K -$10K MRR Micro SaaS products around Website Links/URL Links
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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.
This post will cover one SAAS area and talk about multiple niches in this space. This post also explains more on how to do tech implementation, do market analysis, how the current players are doing, and also ends with a cost analysis to understand the overall cost for 100 users.
Let’s see some of the Micro-SaaS products around Website Links/Web URLs.
MugShot: Beautiful link previews. Automagically. Automate link preview images for every page on your blog. No fussing with design tools or wading through thousands of stock photos.
GeniusLink: Squeeze more revenue out of every link you share Geniuslink makes localizing, tracking, and managing smart links dead simple, so you can earn more without added work. Estimated revenue of $3M/year.
ScreenShotAPI: Use ScreenshotAPI to capture full-page screenshots of any website. Parallax, lazy loading, scroll to view. Choose between a variety of output formats including WebP, JPG, PNG, and PDF. Profitable and estimated to be making about $10K ARR or more.
ScreenShotLayer: Capture highly customizable snapshots of any website. Powerful Screenshot API for any application.
LinklyHQ: Tracking links solved with Linkly. Create simple, beautiful and branded tracking links with smart redirects, retargeting pixels and more.
RetargetLinks: Turn every link| you share into targeted ads. A user-friendly tool to allow advertisers, media agencies and marketers to advertise to their social media, email and blog followers. Estimated revenue of $65K per year.
RocketLink: RocketLink is an all-in-one link management tool to shorten, brand, track URLs, and add superpowers to links you share.
ClickMeter: Get the most from your Links. Monitor, compare and optimize all your marketing links in one place to increase the conversion rate. Estimated revenue of $5M per year.
GetLasso: The modern way to build an affiliate business. Create beautiful product displays, find new affiliate opportunities, and easily manage all of your important links. No code required. Currently making $15K MRR.
Permanent Link: Redirect your readers to working sites, so you can stay the authority in your niche. PermanentLinks provide insightful eBook Analytics. Profitable product and growing significantly.
Affilimate: Affilimate helps digital publishers collect affiliate commissions and content analytics in one place so you can optimize conversion and grow your revenue. Profitable product and growing significantly.
VisualPing: VisualPing monitor’s website change so you don't have to. Select an area on webpage and VisualPing let’s you know when the page changes. Estimated revenue is $1.6M per year.
Social Image Generator: Automatically increase your social engagement Social Image Generator is a WordPress plugin that automatically creates social share images for your content, saving you hours of tedious work.
WebToPDF: Convert webpage to PDF with one click! Copy and paste the webpage URL and click the Convert button.
Wachete: Select content on any website you want to monitor or pick to monitor entire portal with sub-pages. Get notified about changes. Setup clever notifications and get alerted about changes over email, Slack, Teams or mobile app. Password protected pages are supported too.
ReBrandly: Your Brand on Your Links. Rebrandly is the industry-leading link management platform to brand, track and share short URLs using a custom domain name. Estimated revenue is $8M per year.
Blink: Enterprise Link Management Delivering collaboration, compliance, and creativity for global teams to improve every engagement, safeguard your data, and create confidence in every click.
Sken: Monitor website changes Info note Monitor websites for changes and Sken notifies you when any change occurs. Estimated revenue is $380K per year.
Negative Nancy says - “I can track the link clicks from my analytics tools and I don’t need a link management tool”
Me - You can but Link Management tools do a lot of other things apart from just analytics. Link management tools help users to manage hundreds of links for better handling of link clicks, hot-linking by changing destination URL, retargeting ads for the users who clicked links.
Negative Nancy says - “I can add all my affiliate links to Google sheets and manage from Google sheets instead of Dashboard by mapping data from different affiliate vendors”
Me - Powerful dashboards for link management (specifically for Affiliate links) provides an in-depth analysis of what links are working vs what links are not working.
Deep-dive & Some niches
SaaS for Affiliate Links: Create a Micro-SaaS product around managing affiliate links. Managing affiliate links is one of the biggest problems for most bloggers and affiliate product sellers. They often do a lot of marketing and write a lot of content around the affiliate products to promote these. Having a product that helps track the clicks and affiliate sales would not only help to track the clicks and sales but also helps to see where the efforts can be doubled down. The tool should also pull out the successful sales data from these affiliate vendors and show it in the dashboard.
Tracking Links: A simple link tracking tool that can generate new links for each destination link. Customers will use the newly generated link instead of the final destination link. This way it would be much easier to track the link clicks. Also, provide options to embed custom scripts on these newly generated URLs so that customers can run ad-hoc scripts before the destination/target links are redirected to. As an additional feature, provide options for the customer to map to their custom domains. You can also provide other add-ons like “Short link generators” as well that can generate a short link that can be shared on social platforms.
Render public page content on a specific domain: There are often customers who want to connect their public-facing pages to a custom domain. This could be a Notion document, Coda document, Google document, or any other openly accessible public page. One of the main reasons, customers would want to do this is to use their custom domains and embed require scripts on these pages. Create a Micro SaaS solution around this where customers provide a public link that can be mapped to custom domains. Make sure to support popular vendors like Adobe Spark pages, Roam research pages, Notion pages, Coda pages, Jotform, Substack, Trello, etc. There are various ways to do this but the best way to start is by leveraging Cloudflare workers or AWS Cloudfront/Lambda At Edge services.
Link retargeting for Ads: Retargeting links is one of the common practices in the advertising industry. The concept is simple. Retargeting allows website owners to shows ads on the URLs that are clicked by users. For this mechanism to work, all Ad vendors need some pixel code to be added to the website pages.
As mentioned by AdRoll, Retargeting enables you to remind your customers of your products and services after they leave your website without buying. It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with apps and search as well as website banner ads. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales. Retargeting works by utilizing “cookies”, a small piece of data stored by the Web browser that remembers users who visited your advertisement or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again. By showing relevant, targeted ads to users that have shown an interest in your brand, you increase brand awareness and often total conversions.
Almost all advertising companies like Facebook, Google Ads, Reddit Ads, Twitter Ads - all of these support retargeting of users.
Create a Micro-SaaS solution that automates this process. The Micro-SaaS tool will generate a new URL for every URL that needs to be advertised. On the newly generated URL, the Micro-SaaS tool will add pixel script (tracking script) from various ad vendors. Now you can use these new URLs to display ads from the vendors. If you are new to the concept of retargeting, this might sound confusing but this is one of the big markets as there is a lot of money involved in ads. There is a lot of content on Youtube too around retargeting.
URL/Link management for Ebook Publishers: Ebook writers usually add a lot of links to their ebook pages to direct readers to specific sites. But over some time, these links often get outdated, moved to a different path, or the website gets expired leaving a negative experience to the readers. The writers/publishers can certainly update these links in the ebook but that's a lot of effort and needs publishing a newer version of the book. Unless and until the readers update their ebook version, they can’t see the new links. So, that's a problem for both publishers/writers and readers too. Apart from this problem, the ebook publishers are also not able to see the number of clicks the readers are making on various pages. Having data insights about the number of clicks, most clicked links, etc will provide additional power to the writers to see how well these can be utilized. To solve this, create a Micro-SaaS that provides a dashboard to create new links for each of the links the publishers want to use. For example, if a publisher wants to add https://newlink.acme.com/this-is-a-nice-product , the publisher will enter this into the dashboard to generate a new link for this and the newly generated link will be something like https://publisherdomain.com/acme-link-1 and this new link will be used inside the book. Provide options to do it at scale by letting customers add all their links in Google sheet and generate new links for each of these links. Alternatively, you can also let users upload the links using a CSV file too. The tool should also provide analytics around this data that shows the number of clicks etc too.
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