Issue#105: Building $1K-$10K MRR Micro SaaS Products around Local Business, Local Listing Management and Location Marketing
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Andris crossed $9K in monthly revenue and 100 paying customers for EmailEngine. See Andris’s earlier interview on FounderBeats.
Olympia an AI-powered virtual staffing tool by Vika and Obie cross $5K/month revenue.
Vendorsage, a SaaS and service for SaaS procurement & optimization, reaches $24K ARR after soft launching in August.
Bahauddin makes $2K in 3 months from fastreach.io, a cold emailing tool tool.
My AskAI by Alex and Mike, reach $250K in ARR in less than 8 months
Marc Lou sold his first indie startup Habits Garden for $10,000
Trimmr, an AI-powered application that shortens long YouTube videos into shareable clips reaches 15K Sign-Ups and $1,000 MRR in 3 Months.
Alex grows Coursebox, an AI-based course creator to $5K MRR with in 4 months of launching.
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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.
This post will cover one SaaS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.
Let’s see some of the players around local listing management and location marketing related tools.
⛳ ⛳ Current players
RetailTune: RetailTune is able to geolocate the users, showing the stores closest to their position.
Nicejob: a reputation marketing software that assists local businesses in gaining more reviews, referrals, and sales. NiceJob's estimated annual revenue is $4.9M.
Geofli: a tool for website personalization, enabling users to easily replace content based on the geographical location of the site visitors.
BrightLocal: A platform to improve local SEO. Reached $15M in annual revenue.
Uberall: AI-powered platform to help brands show up and stand out when nearby customers search. Uberall's estimated annual revenue is $98.3M.
Storerocket: Ready-to-use, customizable and easy to install store locator for websites.
Phrase: Provides a localization platform designed to automate, manage, and translate content. Reached $1.4M in annual revenue.
Whitespark: Helps businesses and agencies with local search marketing. Estimated annual revenue is $2.6M
Moz Local: Local SEO and reputation management tool for businesses to maximize online visibility. Reached $100M in annual revenue.
Synup: A platform to list, optimize, and manage business profiles on Google, Facebook, Yelp etc. Reached $10.5M in annual revenue.
Rask: AI-driven video and audio localization, offering translation and voiceover capabilities across 130+ languages.
Storepoint: a store locator app with an automatic sync of locations directly from Google Sheets to the Store Locator.
Local Scraper: A web scrapper app to extract lead data from various platforms like Google Maps, Google Places, Yahoo Local. Estimated annual revenue is $8.5M.
Birdeye: a platform for businesses to maintain reputation and engage digitally.
Geo Targetly: Helps maximize website conversions by geo targeting audience.
GMBapi: Multi-Location local SEO platform. Users can post content over all of the GMB listings from within a single platform.
TacoTranslate: automates the localization process for React applications.
Geopointe: A Salesforce geolocation application that transforms data into actionable insights by providing a geographic perspective. Geopointe's estimated annual revenue is $8.1M
🙅♀️🙅 Pessimists
Negative Nancy says - “Displaying the same websites with different content for different locations often confuses the users and doesn’t look professional”
Me - Not really. Businesses need to dynamically adapt their web pages and popups based on user location, enhancing user engagement and relevance. This way they can display location-specific information, offers, or notifications, creating a more tailored user experience. Products like GeoTargetly and Geofli are doing well supporting this functionality out of the box and are used by hundreds of business with great review on sites like Capterra, G2.
Negative Nancy says - “The concept of SEO is same for generic websites and local businesses”
Me - Local SEO is different from generic website SEO. Local SEO stands as a distinct subset of broader website SEO practices. Local SEO focuses on optimizing a website's visibility for specific geographic locations, aiming to attract local customers with reviews from multiple platforms and boost in-store or local service engagement.
🤿🤿 Deep-dive &&💡💡 Some niches
No-code Store Locator tool for websites:
Every business with numerous branches or multiple locations requires a store locator. Creating a store locator isn't particularly challenging, but maintaining it by regularly updating addresses and Google Maps markers, and subsequently updating online pages, can be quite challenging. Consequently, many businesses opt for automated solutions to simplify the creation of store locator pages. It doesn't make sense for businesses to expend engineering resources and engage developers to construct a store locator page when they can easily acquire an automated solution, especially with NoCode platforms, by paying a modest fee. Storerocket is one good product in this space trusted by 1000s of businesses across the world. Storepoint is also another good product used by thousands of small businesses, enterprises. The products in this space should also support integrations with Google Sheets, Airtable, Notion and similar products so that business owners can organize their data easily and connect the data to the store locator.
Micro-SaaS for Location-Specific Website pages and Popup:
Businesses need to dynamically adapt their web pages and popups based on user location, enhancing user engagement and relevance. This way they can display location-specific information, offers, or notifications, creating a more tailored user experience. This will be a valuable addition for e-commerce, local businesses, and any company seeking to optimize its online presence for different geographic audiences. However doing this is not easy for businesses without investing a lot of time in developing and building the required tech functionality. Create a Micro SaaS that solves this problem for businesses. The SaaS should let businesses to set and configure different pages, scripts, popups, notifications, banners based on the user location, region, country, IP address range etc. For example, the products like GeoTargetly and Geofli are doing well in this space and are used by hundreds of business with great review on sites like Capterra, G2.
Micro-SaaS for reputation management:
Online reputation plays a significant role for any business that relies on online audience or audience who can check on web for reviews. Micro-SaaS for reputation management refers to a niche of SaaS solutions designed to help businesses, effectively monitor and protect their online reputation. These Micro SaaS tools enable users to track mentions and reviews across various online platforms, manage customer feedback, and proactively address any negative sentiment. They often provide valuable insights and analytics, allowing users to make data-driven decisions to strengthen their online image. The SaaS products can be especially beneficial for small and medium-sized enterprises looking to maintain a positive digital presence, build trust, and enhance customer relations. Nicejob helps businesses to easily get more reviews, referrals, and sales with social proof and reviews automation. Nicejob has an estimated annual revenue of $4.9M. Reputation builder by Whitespark is another product in this space targeting local businesses.
Micro-SaaS for Automated A/B Testing in Google Business profiles
A/B testing local SEO strategies in your Google Business Profile involves a methodical approach to assess the effectiveness of marketing endeavors and optimizations on the key performance indicators (KPIs) within your Google Business account. This is based on the systematic comparison of two or more different strategies or variations in the online presence to determine which one yields better results. By splitting the audience or web visitors into distinct groups, businesses can simultaneously implement and analyze multiple approaches, such as different listing descriptions, images, or call-to-action buttons. The objective is to identify which changes lead to improved KPIs, which may include increased website visits, phone calls, direction requests, or customer interactions. There are lots of optimisations in Google Business profiles that require a significant amount of time and effort. For example, below are a few tasks that businesses often do. Products like GMBApi automated most of these and helps with A/B testing of Google Business profiles.
Uploading business owners’ local photos.
Adjusting descriptions.
Adjusting services
Product focus on local offering
Testing a local content strategy
The impact of local citations
Create a local landing page
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💳 💳 Cost Analysis for 100 customers
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