Issue#107: Building $1K-$10K MRR Micro SaaS Products around Creator Economy
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Mateusz crosses $900/month revenue from ShipThat.App, a SwiftUI Boilerplate.
ChatbotsPlace by Hao reached $5.8K/month revenue. It’s a unified platform to chat with ChatGPT, Claude, AI21 Labs, Google Bard, and create images with DALL-E, Stable Diffusion, and Google Imagegen.
Tailscan, a tool to build Tailwind website visually by Erwin, crosses $2.3K MRR
Tibo has grown Typeframes , a text-to-video tool, to $2K+ MRR after acquiring it in September.
Proxycurl, a tool by Steven that pulls rich data about people and companies, reached $100K MRR
ChatKit, an AI assistant app for chatting with multiple LLMs developed by Kevin, reaches $850+ in monthly revenue.
Marc shares how he sold his AI-powered landing page maker for $35,000.
LazyWork by Arjun crosses $2K/month in revenue. LazyWork bypasses time tracking software with smart interactions.
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No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.
This post will cover one SaaS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users.
Let’s see some of the players around creator economy related tools.
⛳ ⛳ Current players
Mumbler: Lets creators sell podcasts/audios directly to their audience. Crossed $2K in monthly revenue.
Creator Cash: Financial tools built specifically for Creators. Received $4M in funding.
Animstats: A tool to transform stats into captivating animated GIFs. Reached $850 ARR.
Newsletter Glue: A newsletter publishing platform inside WordPress to publish newsletters more consistently and quickly.
Tubespanner: An all-in-one tool kit for YouTube content creators.
Choppity: Instant social media clips from videos and podacasts. Reached $2.4K/month in revenue.
Publuu: Turns PDFs into interactive online flipbooks that works flawlessly on all devices.
Phyllo: APIs for continuous access to verified, creator-permissioned data across different platforms. Received $17.8M in funding
aiCarousels.com: an AI-powered tool for making social media carousels. Grew to $2600+ MRR in less than 3 months.
Metafy: A platform to play and learn from the best pro gamers. Estimated revenue is $25.6M per year
Spot: An ecosystem designed for collaboration between businesses and creators.
Coursebox: An AI-based course creator. Reached $5K MRR within 4 months of launching.
InfluenceGrid: TikTok influencers database of over 125,000 influencers. Reached $3500 MRR within 6 months of launch.
Glow: Makes it simple for podcast creators to build a membership program that delivers exclusive audio and other benefits to your top listeners. Founded in 2019, it received $2.3M in funding and was acquired by Libsyn.
Mediakits: All-in-one management system for creators, including customizable mediakits with transparent data and adaptive social links. MediaKits hit $19.8K in revenue in 2022.
Socialblade: Provides global analytics for any content creator, live streamer, or brand.
Podcast Production School: A digital course + membership community to launch, manage and grow podcasts for small businesses. Achieved $30k exit
Whop: An online marketplace for internet goods. Lets users sell access to Discord servers and Telegram groups along with digital products. Received $18M in funding.
Quuu: Curates content on auto-pilot. Analyzes social media profiles and audience interests to deliver tailored content suggestions. Crossed $61K MRR.
ThumbnailTest.com: A tool to test different thumbnails and titles live on YouTube. Reached $8.7K in monthly revenue.
Gumaffiliates: Makes it easy for Gumroad creators and affiliates to find each other.
Sniply: Lets users add a call-to-action to every shortened link they share. Reached annual revenue of $420k with 550 paying customers.
AudioPen: Transforms messy voice notes into publish-ready text. Made $73,000 in 2 months.
Leland: A platform that connects individuals with coaches to help them achieve personal and professional goals by considering their goals, budget, and background. Leland's estimated annual revenue is $14.1M
TimeBolt: Automatically removes silence, speed-ups scenes, and rapidly cuts commentary in video and podcasts. Bootstrapped and founded in 2019, it hit 15K MRR with 1K customers.
VoicePen: Generates a blog post + transcription of any podcast using AI. Reached $1,600 in revenue with 65 customers within 30 days of launching.
Resound: The AI podcast editing tool for creators. Automates the post-production process. Received $1.4M in funding.
Pictory - Automatically creates short, highly-sharable branded videos from long-form content. Founded in 2019, Pictory received $2.1M in funding. In 2022, it hit $750K in revenue
Carbonmade: Easy-to-use portfolio builder. Estimated revenue is $15M.
Nuro: An AI-driven video editor that fully automates the video editing process. Reached $14,500 in MRR in Jan 2023.
HeyGen: an AI video generation platform to create videos from text with AI-generated avatars and voices. Reached $1M ARR in just 7 months.
MailingR: A tool for paid newsletter, membership site or newsletter referral program. Reached $1.3K revenue per month.
HeyZine: Creates Flip Book from PDF content with custom configurations and designs. HeyZine made $60K revenue by partnering with AppSumo.
Trimmr: an AI-powered app that shortens long YouTube videos into shareable clips. Reached 15K Sign-Ups and $1,000 MRR in 3 Months.
Walls.io: All-in-one social wall solution for social proof collection. Reached $1.4M in annual revenue.
MOE: Helps talent agents and teams stay organized by managing influencer projects, schedules and approvals all in one place.
NeuralNewsletters: Helps users create and publish engaging newsletters using AI
Podfan: Helps creators monetize their podcasts via donations and premium membership. Reached 1000+ users.
🙅♀️🙅 Pessimists
Negative Nancy says - Content creating takes time.
Me: Certainly. But content can be repurposed from one form to another and helps to build an audience faster.
Negative Nancy says - Writing code is easier than creating content.
Me: It certainly is if you know how to code. But not everyone is proficient at code. Some developers accumulate years of knowledge that can be best articulated with written content or a Youtube video.
Negative Nancy says - “There are already so many tools for this”
Me - Media editing tools/Creator economy are here to stay with more and more creators building a ton of things. Everyone needs images, audio, and video. These tools increase user engagement.
🤿🤿 Deep-dive &&💡💡Some niches
AI-Powered tool for Short Clip Generator from long videos
Imagine having a video that's a few minutes long and wanting to highlight the best moments in short clips for social media or teasers. This is the most important requirement for thousands of creators every day. A Micro SaaS tool that can do the magic by analysing the video and snipping out the most captivating bits automatically and creating short clips out of the content. With these shorter clips at your disposal, creators can easily share the most exciting snippets, catching their audience's eye without making them sit through the entire video. It's a big time-saver for content creators looking to make a big impact with minimal effort. SaaS products like Trimmr and Choppity are just getting started and doing well in this space. Trimmr reached 15K Sign-Ups and $1,000 MRR in 3 Months. On the other hand, Choppity reached $2.4K/month in revenue. Make sure to support multiple video formats and URLs from platforms like Youtube. With an automated tool, users can save time and effort by automating the process of creating video clips from their long-form content. Also see Pictory and Munch in this space. Munch is only for video-to-video. Pictory is for other long-form content as well. Also, Pictory supports long-form video from Zoom, Teams & Webinar recordings. Pictory, founded in 2019, received $2.1M in funding. In 2022, it hit $750K in revenue.
Mentorship and dedicated coaching platform for a specific niche:
Everyone needs a mentor at some point. This could be for mentoring related to job improvement, interview coaching, or technical coaching specific to “Engineering”, “Product Management” etc. This could be extended to life coaches, CEO coaches. Build an entire marketplace around the mentor/mentee model. A few startups are working in this niche but still, there is a huge market for something like this as people are spending more on quality content/guidance. But note that - unlike other models - a mentor/mentee model needs a lot of trust from both parties. So, this would relatively take more time to establish. For example, MentorCrusie took a couple of years before making profitable revenues. The same is the case with GrowthMentor that took its own sweet time before the platform is opened for everyone. On top of that, this model involves a lot of payment to mentors and the profit margin could be thin. But it works at scale. Leland is also growing fast with an estimated annual revenue is $14.1M. Metafy followed the same model but for gaming. Metafy has an estimated revenue is $25.6M per year
AI-powered tool for SEO-Optimized Blog Post generation from Audio/Video/Podacast
Creating content from the podcast/video/audio is a huge task to manually listen and create a text transcript in place. Create a Micro SaaS solution to solve this issue. The SaaS product should be able to take the Podcast/Videos and generate content, transcripts, readily publishable blog posts, and clips from the podcast/video content. A SaaS product that can leverage the Podcast/Video as an audio source and generate content from it, by converting it into readable text, will help in creating content for any website. The product should also be able to generate blog posts, and clips from the generated transcripts. This is the fastest way for podcast creators and website owners to create content for their websites. Poddin solving a similar problem got 7 paying customers in less than 1 month. Poddin made is really special niche tool with features like Speakers Detective, Filler Words Remove, Profanity Filtering, Transcript Player, etc. There are players adding AI flavor to this conversion to make the output content better and built ‘AI-based tool for converting Podcasts to blogs and social media posts’. Examples of some players in this space: Dubb, VoicePen, Podium VoicePen reached $1,600 in revenue with 65 customers within 30 days of launching. More relevant products - TalkNotes that reached $2500+ in revenue with 50+ paying users within 2 months of its launch and AudioPen that made $73,000 in 2 months. But these are more for journaling but can be used to convert into blog content as well.
Micro SaaS for Smart Links Generation for Content Creators/Podcasters
Creators/Podcasters invest considerable effort into producing top-notch content, but the hassle arises when it's time to share it across various platforms. These creators need a simple Micro SaaS product that can help simplify the distribution process by generating adaptable links tailored for each platform. Whether it's social media, emails, or other websites, these smart links ensure an engaging experience for their audience. The SaaS solutions should also provide insights into audience engagement, enabling them to refine their strategies effectively. SmartLinks is one examples for SaaS build for Podcasters to create shareable, trackable URLs that automatically route listeners to your podcast in their favorite apps to collect both clicks and downloads. SmartLinks is measuring billions of downloads from top publishers, agencies, and brands. Sniply is another examples that works on the same principles as a URL shortener; the difference is that Sniply doesn’t just shorten links, it allows creators to overlay their own content on the destination site. Sniply has reached annual revenue of $420K with 550 paying customers.
CRM for Creators and Micro/Nano Influencers
Creator economy is growing fast and those creators with a good following find themselves juggling a plethora of tasks, from delegating assignments to their team, keeping tabs on how things are progressing, handling payments, all the way to analysing the results of their campaigns and tracking those ad and affiliate sales. A regular CRM or a task tracker wouldn’t be a perfect fit. This is where some founders are building exclusive CRM SaaS for creators and Micro/Nano Influencers. These CRM tools built for creators are like a Swiss Army knife for creators, providing them with the precise functionality needed to manage their unique workflows and relationships in this rapidly expanding creator economy. MOE is one good example in this space. MOE also supports Agency plans for agencies that cater to influencers.
Micro SaaS for AI-generated Newsletter Publication
Newsletters are popping up everywhere, with more and more people jumping on the bandwagon. And as AI keeps growing, many newsletter creators are now using AI to help write the newsletters. It is interesting to see how technology, particularly AI, has become a trusty sidekick for many of these creators. Creators are tapping into the AI's capabilities to craft engaging content, making the newsletter creation process a whole lot smoother and efficient. NeuralNewsletters, Promo.ai are some of the players in this space. NeuralNewsletters built a powerful engine that helps users create and publish engaging newsletters using AI technology. By integrating with AI text generation tools and sourcing news articles from news publishers, NeuralNewsletters platform generates high-quality content tailored to audiences preferences and interests within minutes. Products in this niche can be further improved by letting the AI get trained on the existing content of the author’s newsletters. This will help to generate the content based on the author’s writing style.
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