Issue#3: Building $1K-$10K MRR micro saas products around Website Monitoring Tools

No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.

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This post will cover one SAAS area and talk about multiple niches in this space. This post also explains more on how to do tech implementation, do market analysis, how the current players are doing, and also ends with a cost analysis to understand the overall cost for 100 users.

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Website monitoring or monitoring is a big business.

Let’s see some of the products built around Website Monitoring.

Pingdom : $15m revenue

Site24x7 : $30m revenue : $7m revenue

Uptimerobot : $21m revenue : Founded 2016. $1.6m revenue. Received $500K funding

ChangeTower : $1m revenue

Statuscake : $400K revenue

Simpleops : $5K MRR in 5 months.

Negative Nancy says: I can manually monitor my sites.

Me: Let's be frank. It is not practically possible to monitor sites 24x7 manually. While you can monitor manually, you cannot measure performance manually by just viewing the website.

Negative Nancy says: There are many such tools.

Me: Please see below how you can differentiate, pick niche products and reach B2B instead of B2C

Some niches around monitoring tools

While the existing tools are great, what else can we add to make it more niche.

Adding Page speed tests: A monitoring tool that also measures the page load speed

Monitoring Podcasts: is uptime monitoring built for


Adding keyword monitoring: Apart from monitoring websites, also add on a feature to monitor the search engine rankings (SERP) of certain keywords for the sites. People pay a lot for keyword monitoring.

Add visual changes tracking: Apart from just seeing if a website is only responding, also capture the screenshot and compare the screenshot with the previous screenshot to make sure the website is loading properly without misaligned text, elements. Keep a threshold of 2% or so for visual comparison to eliminate false positives.

See 10 niches to try around Website Monitoring products (Pro version)

See Technical chops for implementing various niches(Pro version)

See Marketing chops for implementing various niches (Pro version)

See Cost analysis for 100 users (Pro version)

Also get 4 SAAS niches Pro versions from last months Pro news letter

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