No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading.
This post will cover one SAAS area and talk about multiple niches in this space. This post also explains more on how to do tech implementation, do market analysis, how the current players are doing, and also ends with a cost analysis to understand the overall cost for 100 users.
Website monitoring or monitoring is a big business.
Let’s see some of the products built around Website Monitoring.
Pingdom : $15m revenue
Site24x7 : $30m revenue
Uptime.com : $7m revenue
Uptimerobot : $21m revenue
VisualPing.io : Founded 2016. $1.6m revenue. Received $500K funding
ChangeTower : $1m revenue
Statuscake : $400K revenue
Simpleops : $5K MRR in 5 months.
Negative Nancy says: I can manually monitor my sites.
Me: Let's be frank. It is not practically possible to monitor sites 24x7 manually. While you can monitor manually, you cannot measure performance manually by just viewing the website.
Negative Nancy says: There are many such tools.
Me: Please see below how you can differentiate, pick niche products and reach B2B instead of B2C
Some niches around monitoring tools
While the existing tools are great, what else can we add to make it more niche.
Adding Page speed tests: A monitoring tool that also measures the page load speed
Monitoring Podcasts: podcastping.com is uptime monitoring built for
Adding keyword monitoring: Apart from monitoring websites, also add on a feature to monitor the search engine rankings (SERP) of certain keywords for the sites. People pay a lot for keyword monitoring.
Add visual changes tracking: Apart from just seeing if a website is only responding, also capture the screenshot and compare the screenshot with the previous screenshot to make sure the website is loading properly without misaligned text, elements. Keep a threshold of 2% or so for visual comparison to eliminate false positives.